What’s Lurking in Your Marketing Budget?

It’s Time to Shine a Light on High Client Acquisition Costs

High Client Acquisition Costs Are Lurking in the Dark

There’s something hiding in your marketing budget and it’s costing you.

High client acquisition costs creep in through wasted ad spend, poor-quality leads, and missed opportunities. It’s like a monster under the bed — you know it’s there, but you might not be sure how to deal with it.

The good news? Marketing doesn’t have to be scary. Watermark helps contractors and AEC companies uncover hidden inefficiencies, improve lead quality, and reduce acquisition costs, all while increasing profitability.

What’s Hiding in Your Marketing Budget?

Paying for leads that don’t convert into paying clients
Wasting money on underperforming PPC campaigns
Poor lead quality from ineffective channels
Relying on word-of-mouth with inconsistent results
Long sales cycles that waste time and drain
resources

Master Your Marketing Costs — No More Monsters

Success starts when you know what’s working (and what’s not). Watermark’s tailored strategies help contractors and AEC professionals:

Focus on the highest-performing channels to maximize ROI
Attract high-quality leads and increase conversions
Strengthen your online presence with local SEO and targeted PPC
Eliminate wasted spend with a data-driven strategy
Streamline lead follow-up to close more deals faster

When you know where your marketing dollars are going — and why — the monster disappears. A clear strategy means less wasted spend, more high-value leads, and measurable growth from every campaign.

Who We Work With

Watermark works with a range of contractors and AEC professionals, from small, specialized trades to larger firms handling complex commercial and infrastructure projects.

Small to Medium Contractors

Carpentry, roofing, plumbing, and remodeling pros who need consistent, high-quality leads.

Larger AEC Companies

Firms working on commercial or infrastructure projects that need scalable lead generation and marketing strategies.

Specialized Trade Pros

Eco-friendly builders, niche contractors, and those working in event or temporary structures.

Whether you’re running a local business or managing large-scale builds, Watermark delivers strategies that work.

Find Whats Lurking

Marketing That Works, Without the Waste

At first, high client acquisition costs seem overwhelming like a shadowy figure in the dark. But once you identify the problem and apply the right strategy, the monster transforms into a valuable asset.
Watermark gives you the tools to control your marketing costs and generate more high-quality leads without increasing your budget.

Why Watermark

We are a Denver-based agency specializing in crafting effective campaigns for general contractors. We take pride in doing things the right way. Here are some of the results our clients truly value:

Increased Website Visits and Visibility:
- Higher website traffic through Google and paid advertising.
- Enhanced brand awareness and online presence.
Lead Generation:
- More qualified leads from various digital channels.
- Improved conversion rates from visitors to customers.
Revenue Growth:
- Increased sales and revenue through effective digital campaigns.
- Improved customer retention and loyalty.
Enhanced Online Reputation:
- Positive online reviews and social proof.
- Stronger brand reputation and credibility.

At Watermark, we specialize in helping general contractors thrive in Colorado’s competitive market. Our proven strategies are designed to enhance your online presence, drive qualified leads, and improve your overall ROI.

Shine a Light on Your
Marketing Costs

Stop letting hidden costs drain your budget. Start getting more for less.
It’s time to face what’s lurking in your budget — and turn it into your biggest opportunity.